Description
| 1 . Dimensions & Weight | |
| Height | 69.1cm |
| Width | 127cm |
| Depth | 35cm |
| Weight | 45kg |
| 2. Installation | |
| Fuel type | Electric |
| Installation Type | Freestanding |
| Cable Side | Left Side |
| Cable length | 1.8M |
| Fittings Included | √ |
| Material | MDF with wood veneered, Steel, Tempered glass |
| What’s Included | Remote Control，3D Real Log Look |
| 3. Function | |
| Wi-Fi | √ |
| Overheat Protection | √ |
| LED Display | √ |
| Eco Mode | √ |
| Multi-function Control Panel | √ |
| LCD Remote Control | √ |
| Nubmer of flame brightness levels | 3-level |
| Nubmer of ember bed brightness levels | 3-level |
| Thermostat | 64°F to 88°F |
| Timer | 1–8 hour/ ERP weekly scheduling |
| Power Levels Detail | 110V for 750W / 1500W |
| Max. Heat Output (W) | 1500W |
| Thermostat | √ |
| Overheating protection | √ |
| Type of Flame Effects (LED/3D/Water Vapo/Holographic, etc) | LED/3D |
| Flame Pannel inside | 3D flame, more realistic effects |
| Airflow direction: Front / Angled / Top | Front |
Features
I. Smart Features
1. Wi-Fi Smart Control Enables remote control of flame, temperature, and operating status via smartphone app, for smart management anytime, anywhere.
2. ERP Weekly Scheduling Supports 1–8 hour auto shut-off and ERP-compliant weekly programming, allowing users to customize a weekly operating schedule for convenient, energy-saving use.
3. Overheat Protection Built-in automatic shut-off system that cuts power in the event of abnormal temperature rise, ensuring safe and reliable operation.
4. LED Display Real-time display of temperature and operating status for clear, intuitive control.
5. Precision Thermostat Adjustable 64°F–88°F thermostat system delivers stable, comfortable indoor heating.
6. Eco Mode Automatically adjusts heat output based on the target temperature, intelligently balancing comfort and energy efficiency.
7. Multi-function Control Panel Integrated on-unit controls allow direct adjustment of flame, heating, and temperature — simple and intuitive to operate.
8. LCD Remote Control Enables remote control of flame, brightness, temperature, and timer settings — full core functionality without needing to get up.
II. Design Features
1. Modern Farmhouse Black TV Stand Design — Key Highlight
WFA23-TV11 Black Edition combines classic TV stand styling with modern electric fireplace functionality. Featuring a symmetrical furniture layout, the product integrates a 23-inch electric fireplace insert in the center with storage cabinets on both sides, creating a clean, elegant, and sophisticated appearance.
The full black finish gives the fireplace a more premium and contemporary look, making it suitable for Modern Farmhouse, Industrial Style, and Contemporary interiors. It creates a bold visual centerpiece while adding warmth and character to living spaces.
2. Full Black Premium Finish
WFA23-TV11 Black Edition features a complete black finish across the cabinet body, top panel, and base, creating a unified and sophisticated appearance.
The dark color enhances the modern aesthetic while providing a strong contrast with the warm flame effects, making the realistic fire display stand out as the visual focal point of the room.
3. Black Grid Glass Cabinet Doors
The side storage cabinets feature black framed glass doors with classic grid-style detailing, combining traditional furniture elements with modern architectural design.
The glass cabinet doors provide both decorative appeal and practical storage, allowing users to organize or display:
- Decorative accessories
- Collectibles
- Books
- Home entertainment equipment
4. Symmetrical Storage Layout
The two side cabinets and the central fireplace section create a balanced and symmetrical furniture structure.
Inspired by classic furniture design principles, this layout enhances visual harmony while providing practical storage space, making the product both a decorative centerpiece and a functional TV stand.
5. 23-Inch 3D Realistic Flame Effect
The center section integrates a 23-inch electric fireplace insert featuring advanced 3D LED flame technology and a realistic log set design.
The combination of a dark background and warm flame colors creates a strong visual contrast, enhancing flame depth and realism. The fireplace can also be used as an ambiance feature without activating the heating function.
6. Premium MDF Furniture Construction
WFA23-TV11 Black Edition is manufactured with high-quality MDF panels featuring a refined black surface finish, combining furniture aesthetics with excellent structural stability.
Product dimensions:
- Width: 127cm
- Depth: 35cm
- Height: 69.1cm
The compact and practical proportions make it suitable for a variety of residential layouts.
III. Installation & Customization
1. Freestanding Installation
The WFA23-TV12 is a freestanding piece of furniture that requires no wall recessing — simple to set up and position flexibly according to the room layout. It’s especially well-suited to serve as the central anchor piece of a TV feature wall, ready to use straight on the floor.
2. Pre-Installed Insert Core
The central fireplace unit comes with the 23 inch insert core pre-installed at the factory — fully assembled and ready to plug in straight out of the box, with no additional insert assembly required.
3. Custom Color Options
Beyond the standard white-and-natural-wood combination, additional color schemes are available on request — making the WFA23-TV12 an ideal partner for furniture manufacturers, fireplace brands, and home furnishing distributors seeking a differentiated product line.
Application Scenarios
Certifications & Quality Assurance
Impressive Flame electric fireplaces are certified to CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus — covering the EU, UK, and North American markets. Our proprietary in-house laboratory conducts safety compliance testing, aging testing, and packaging drop tests to international laboratory standards. On the production line, four inspection checkpoints ensure batch-production quality. All purchased components undergo 100% incoming inspection. Our overall product pass rate exceeds 99%. Backed by this comprehensive quality control system and rigorous testing standards, we ensure that every fireplace delivers stable, safe, and reliable performance. Additionally, we provide a two-year quality warranty and ongoing technical support, effectively helping customers accelerate market entry and minimize after-sales risks.
Packaging
Every Impressive Flame fireplace is packaged in a disassembled state. Components are protected by foam inserts and encased in sturdy cardboard cartons to ensure safe transit. Packaged units undergo sampling inspections that include routine checks and drop tests. Every Impressive Flame product you receive has passed rigorous quality verification. Custom packaging — from standard export cartons to fully branded retail packaging — is available to meet your specific requirements.We guarantee exceptional product quality, ready for immediate sale.
About Impressive Flame
Impressive Flame is a decorative fireplace manufacturer and ODM solutions provider based in Ningbo, China. Integrating design and manufacturing, Impressive Flame has over 16 years of experience in the decorative fireplace industry and was among the earliest Chinese manufacturers to enter the field of vent-free fireplaces (including electric, bio-ethanol, and gas models). Dedicated to providing customized solutions for global building material brands, home furnishing companies and distributors, Impressive Flame has long served as an OEM and ODM partner for top-tier global fireplace brands and leading e-commerce platforms in Europe and North America. Our core value lies in deep involvement throughout the client’s entire product development lifecycle: collaboratively analyzing the market and capturing trends to transform them into commercially competitive solutions. Impressive Flame integrates innovation, design, development, and manufacturing, providing clients with comprehensive service.
Impressive Flame is the only fireplace manufacturer in China that self-produces over 80% of our core components — including molds, sheet metal, PCB boards, LED strips, light bars, and decorative log sets — supported by a 450-meter automated painting line and five assembly lines, with an annual production capacity of 500,000 units. Our dedicated R&D team of six engineers handles full custom development covering appearance, structure, dimensions, and functionality, enabling new product development in approximately one month — keeping our product lineup consistently ahead of market trends. Our in-house laboratory meets full international testing standards, covering aging tests, safety compliance tests, and carton drop tests. We hold the full suite of EU-required certifications: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, as well as North American cETLus and management certifications including ISO and BSCI. Production quality is maintained through four full-inspection checkpoints across components, semi-finished goods, and finished products — achieving a product pass rate of 99%+.
Impressive Flame manufactures across the full decorative fireplace category: electric, gas, and ethanol fireplaces, as well as entertainment centers, media walls, recessed, wall-mounted, and freestanding formats. We support both Wholesale Distributor and Private Label partnership models. Our products are certified for the EU, North American, and Middle Eastern markets. With an annual production capacity of 500,000+ units, we deliver reliable large-scale manufacturing. We believe premium quality should not come at a premium price — our fireplaces represent the balance of high quality and competitive cost. We are committed to supporting every partner in bringing the best warmth experience to homes around the world.
How We Work With You
1.Share your requirements with us — Tell us your product preferences and your 2–3 year fireplace category roadmap. We listen carefully, study your market trends and positioning, and discuss your needs in detail—whether it’s exterior design or unique functional features.
2.Product Strategy & Design Proposal — Based on your requirements, we propose a tailored fireplace product strategy and design concepts. Our goal is not just to design a model, but to help you create solutions tailored to your brand’s needs.
3.Quotation & Sample Development — Once the proposal is confirmed, we will provide competitive wholesale pricing and arrange for sample production for your review. You can evaluate appearance design, structure, and manufacturing process before mass production, ensuring your requirements are precisely met.
4.Order Confirmation & Mass Production — After sample approval, we will proceed with mass production based on your brand and requirements. We are committed to maintaining stable delivery times so that you can reliably plan your inventory, especially during peak seasons. Whether you need hundreds or thousands of fireplaces, we can ensure that your needs are met on time.
5.Inspection & Packaging — All products undergo strict quality inspections: safety testing, functional testing, installation testing, process inspection, structural inspection, and surface finish checks. Each product will be carefully packed according to your requirements, from post packaging to fully branded solutions. We guarantee superior product quality, ready for your immediate sale.
6.Shipping & Logistics Support — Once everything is ready, we arrange shipment to your designated port according to your instructions. You will receive full tracking and shipment updates, ensuring complete transparency and peace of mind throughout the logistics process.
Frequently Asked Questions (FAQ)
Q: Are you a factory or a trading company?
A: We are the only fireplace manufacturer in China that self-produces over 80% of our core components — integrating innovation, design, development, and manufacturing in-house. With 20+ years of industry experience, we are a seasoned ODM solutions provider. We act more as strategic market partners to our clients, working in close collaboration to conduct market research and identify emerging trends, which we then translate into commercially valuable product solutions. Leveraging over 2 decades ODM experience for high-end private brands, we maintain rigorous control over fireplace manufacturing, quality assurance, and production lead times, consistently ensuring our fireplace products consistently lead the market.
Q: Do you offer OEM and ODM services?
A: Yes, we certainly do — this is our core competency, backed by 20+ years of OEM/ODM manufacturing experience, our experienced R&D team has delivered extensive custom product design and development for world-leading brands. Whether you require private-label customization on our existing models (OEM) or a fully new product developed from concept (ODM), our R&D team will listen carefully to your requirements, create designs and technical drawings based on the agreed-upon plan, and bring your product concept to life—refining it until final approval and successful mass production.
Q: What is your Minimum Order Quantity (MOQ)?
A: To ensure consistent quality and cost-effective custom designs—thereby better serving our brand and channel partners—our standard MOQ is 200 units per model.
Q: What is your typical production and lead time?
A: Because we self-produce over 80% of our components — including molds, PCB design and fabrication, LED strips, reflective elements, sheet metal forming and painting, and final assembly — the entire production process is completed internally, ensuring high efficiency and consistency. Depending on order volume, customization requirements, and seasonal capacity, lead time is typically 50–75 days from order confirmation. Our off-peak season runs from November through May; peak season is June through October.
Q: What payment terms do you accept?
A: We accept T/T (Telegraphic Transfer) and L/C (Letter of Credit). While the standard industry terms for custom orders are 50% deposit + 50% balance, to better support our clients and reduce the barrier for new partners, we can offer a more favorable structure of 30% deposit + 70% balance — please contact us to discuss further.
Q: What certifications do your products hold? Which markets can they be sold in?
A: Our products hold the full set of certifications required for EU and North American market entry, including: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus. Whether your target market is the EU, UK, or North America, all standard certifications are in place and documentation is available upon request. We also have export experience in the Middle East. For any region-specific certification requirements, please contact us to discuss.
Q: What is your after-sales and warranty policy?
A: Quality is a priority we take seriously. Our in-house laboratory independently conducts safety compliance testing, aging testing, and other key verifications from the earliest stage of product development. Four full-inspection checkpoints on the production line ensure batch quality. All purchased components undergo 100% incoming inspection. Our product pass rate is 99%+, and we serve many brands and e-commerce businesses across Europe and the Americas, consistently earning client acclaim. Products carry a 2-year warranty. Within the warranty period, any quality issues arise—excluding damage caused by misuse—we will provide replacement parts free of charge. Furthermore, our technical team can offer professional guidance on installation and operation for both you and your customers, ensuring a worry-free after-sales experience.
Q: Can I order a sample before placing a bulk order?
A: Yes — and for new partners, we consider this an essential step: it is the most important foundation for building mutual trust and a successful collaboration. We strongly encourage new partners to commission a customized sample tailored to their local market preferences, evaluate product quality, and conduct market testing before committing to bulk production. Contact our sales team to arrange your sample, and we will process your request promptly.
Q: Can we receive a free sample for testing?
A: We are happy to provide samples. Due to the high value of the fireplace samples, please cover the sample cost and associated shipping fees; we guarantee that the sample cost can be deducted from your bulk order. Thank you very much for your understanding.
Q: Do you offer custom packaging and branding?
A: Yes. Our in-house laboratory performs carton drop-test evaluations, meeting requirements for secure export packaging as well as drop-test standards (1A, 3A, and 6A). OEM/ODM orders can be fully customized with branded packaging, user manuals, and branded labels, ensuring products are retail-ready upon arrival — eliminating the need for further processing on your end.
