Description
| 1 . Dimensions & Weight | |
| Height | 74cm |
| Width | 178cm |
| Depth | 45cm |
| 2. Installation | |
| Fuel type | Electric |
| Installation Type | Freestanding |
| Cable Side | Left Side |
| Cable length | 1.8M |
| Fittings Included | √ |
| Material | MDF with wood veneered, Tempered glass，Steel |
| What’s Included | Remote Control，Crystal stone and 3D carbon log fuel effect 2 in1 |
| 3. Function | |
| Wi-Fi | √ |
| Overheat Protection | √ |
| LED Display | √ |
| Eco Mode | √ |
| Multi-function Control Panel | √ |
| LCD Remote Control | √ |
| Touch-sensitive Controls | √ |
| Nubmer of flame brightness levels | 5-level |
| Nubmer of flame colors | 12 |
| Nubmer of ember bed colors | 12 |
| Nubmer of ember bed brightness levels | 5-level |
| Top Ambient Light colors | √ |
| Thermostat | 18°C to 28°C |
| Timer | 1–8 hour/ ERP weekly scheduling |
| Power Levels Detail | AC220-240V/50Hz for 900W/1800W； AC120V/60Hz for 750W/1500W |
| Max. Heat Output (W) | 1800W |
| Thermostat | √ |
| Overheating protection | √ |
| Type of Flame Effects (LED/3D/Water Vapo/Holographic, etc) | LED/3D |
| Flame Pannel inside | 3D flame, more realistic effects |
| Airflow direction: Front / Angled / Top | Front |
Features
I. Smart Features
1. Wi-Fi Smart Control
Wi-Fi connectivity allows users to remotely control the flame effect, temperature, and operating status through a mobile app, providing convenient smart management from virtually anywhere.
2. Multiple Timer Settings
The WF-727 offers 10 flexible timer settings, including 30 minutes and 1–9 hours. Users can select the appropriate operating time according to different usage scenarios, with automatic shut-off for added convenience and energy efficiency.
3. Overheat Protection
An integrated automatic overheat protection system shuts off the heating function when abnormal temperatures are detected, helping improve operational safety.
4. LED Display
The built-in LED display clearly shows the temperature and operating status, making everyday operation easy to monitor.
5. Precise Temperature Control
The adjustable 18°C–28°C thermostat with dual temperature-unit display allows users in different markets to select their preferred temperature unit while maintaining a stable and comfortable indoor heating environment.
6. Eco Mode
Eco Mode automatically adjusts heating output according to the selected temperature, helping balance indoor comfort and energy consumption.
7. Multifunction Control Panel
The integrated control panel provides direct access to key functions, including flame settings, ember bed brightness, heating, and timer functions for simple and intuitive operation.
8. LCD Remote Control
The LCD remote control allows users to adjust the flame effect, brightness, temperature, and timer settings remotely without leaving the sofa.
II. Design Features
1. Modern Wood-Grain Furniture Finish
The WF-727 features an MDF wood veneer finish combined with clean, modern cabinet lines, balancing natural wood character with contemporary furniture design. The dark wood grain finish creates a coordinated visual relationship with the black glass and fireplace panel, making the electric fireplace TV stand suitable for modern, minimalist, and luxury-style interiors.
2. Open Top Shelf for Electronics
A full-width open shelf is positioned above the fireplace, providing dedicated space for routers, set-top boxes, AV receivers, and other electronic devices that require ventilation and unobstructed signal transmission. The open design eliminates the need to place heat-generating or signal-dependent equipment inside enclosed cabinets, combining practical functionality with thoughtful furniture design.
3. LED + 3D Flame Effect
The WF-727 uses LED/3D flame technology to create greater visual depth and dimension. Combined with the internal 3D flame panel, it delivers a more realistic and immersive flame effect for the living room.
The fireplace offers 12 flame colors that can be selected according to different interior styles, times of day, and usage scenarios, ranging from warm orange flames to more contemporary color effects. The ember bed also features 12 color options and can be adjusted independently, allowing users to create different combinations with the flame colors and enhance the overall visual depth of the fire effect.
Both flame and ember bed brightness feature 5-level adjustment, allowing users to fine-tune the lighting according to ambient conditions and personal preferences, whether during the brighter daytime or in a darker evening environment.
4. Multi-Color Top Ambient Lighting
Multi-color ambient lighting is integrated into the top of the TV stand, adding another layer of illumination to the overall design. When the top ambient light is combined with the flame and ember bed lighting, it enhances the atmosphere and visual depth of the entire TV wall.
5. Tempered Glass Viewing Panel
The electric fireplace features a tempered glass viewing panel that provides a clear view of the flame effect while maintaining a clean and coordinated appearance with the modern TV stand design.
6. Front-Outlet Heating Design
The front-facing air outlet directs warm air forward into the room, helping provide even heat distribution and stable, efficient supplemental heating.
III. Installation & Customization
1. Freestanding Installation
The WF-727 is designed as a freestanding electric fireplace TV stand, eliminating the need for wall recessing or built-in installation. Its furniture-style design allows flexible placement according to the living room layout, making it particularly suitable as the central furniture piece of a TV wall.
2. Integrated Fireplace Insert
The fireplace cabinet is pre-configured with an installation space for the EFG-1336 fireplace insert. The insert is factory-installed, allowing the unit to be connected to power and used straight out of the box without additional fireplace insert assembly.
Applications
1. Integrated Modern Living Room TV Wall
The WF-727 combines a TV stand and electric fireplace into one integrated furniture unit. Its 178 cm wide profile naturally serves as the centerpiece of a modern living room TV wall, while the large 36-inch fireplace and top ambient lighting create a strong visual focal point and add warmth and depth to the TV area.
2. Homes Requiring Ample Storage with a Clean Look
The enclosed storage design with glass doors is particularly suitable for households with multiple entertainment devices that want to maintain a clean and organized living room. Gaming consoles, routers, remote controls, and other accessories can be categorized and stored inside the cabinets, creating a more streamlined overall appearance.
3. Home Entertainment Center
The WF-727 integrates a TV stand, 36-inch electric fireplace, and storage functions into one complete furniture unit, making it an ideal electric fireplace media console for a home entertainment center. A large-screen TV can be paired with the central electric fireplace to meet entertainment needs while the multi-color flame and ambient lighting systems enhance the overall viewing experience.
4. Modern Minimalist & Luxury-Style Interiors
The combination of dark wood grain, black glass, clean modern lines, and multi-color lighting makes the WF-727 suitable for modern minimalist, contemporary wood-inspired, and luxury-style interiors. The multiple flame colors, ember bed colors, and top ambient lighting options allow the lighting effects to be coordinated with different interior designs and moods.
5. Modern Storage Collections for Furniture Brands & Distributors
The WF-727 integrates a 36-inch electric fireplace, TV stand, Wi-Fi smart control, multi-color flame effects, and ambient lighting into one product, making it a strong SKU for furniture brands, fireplace brands, and home furnishing distributors developing modern electric fireplace TV stand collections.
Certifications & Quality Assurance
Impressive Flame electric fireplaces are certified to CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus — covering the EU, UK, and North American markets. Our proprietary in-house laboratory conducts safety compliance testing, aging testing, and packaging drop tests to international laboratory standards. On the production line, four inspection checkpoints ensure batch-production quality. All purchased components undergo 100% incoming inspection. Our overall product pass rate exceeds 99%. Backed by this comprehensive quality control system and rigorous testing standards, we ensure that every fireplace delivers stable, safe, and reliable performance. Additionally, we provide a two-year quality warranty and ongoing technical support, effectively helping customers accelerate market entry and minimize after-sales risks.
Packaging
Every Impressive Flame fireplace is packaged in a disassembled state. Components are protected by foam inserts and encased in sturdy cardboard cartons to ensure safe transit. Packaged units undergo sampling inspections that include routine checks and drop tests. Every Impressive Flame product you receive has passed rigorous quality verification. Custom packaging — from standard export cartons to fully branded retail packaging — is available to meet your specific requirements.We guarantee exceptional product quality, ready for immediate sale.
About Impressive Flame
Impressive Flame is a decorative fireplace manufacturer and ODM solutions provider based in Ningbo, China. Integrating design and manufacturing, Impressive Flame has over 16 years of experience in the decorative fireplace industry and was among the earliest Chinese manufacturers to enter the field of vent-free fireplaces (including electric, bio-ethanol, and gas models). Dedicated to providing customized solutions for global building material brands, home furnishing companies and distributors, Impressive Flame has long served as an OEM and ODM partner for top-tier global fireplace brands and leading e-commerce platforms in Europe and North America. Our core value lies in deep involvement throughout the client’s entire product development lifecycle: collaboratively analyzing the market and capturing trends to transform them into commercially competitive solutions. Impressive Flame integrates innovation, design, development, and manufacturing, providing clients with comprehensive service.
Impressive Flame is the only fireplace manufacturer in China that self-produces over 80% of our core components — including molds, sheet metal, PCB boards, LED strips, light bars, and decorative log sets — supported by a 450-meter automated painting line and five assembly lines, with an annual production capacity of 500,000 units. Our dedicated R&D team of six engineers handles full custom development covering appearance, structure, dimensions, and functionality, enabling new product development in approximately one month — keeping our product lineup consistently ahead of market trends. Our in-house laboratory meets full international testing standards, covering aging tests, safety compliance tests, and carton drop tests. We hold the full suite of EU-required certifications: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, as well as North American cETLus and management certifications including ISO and BSCI. Production quality is maintained through four full-inspection checkpoints across components, semi-finished goods, and finished products — achieving a product pass rate of 99%+.
Impressive Flame manufactures across the full decorative fireplace category: electric, gas, and ethanol fireplaces, as well as entertainment centers, media walls, recessed, wall-mounted, and freestanding formats. We support both Wholesale Distributor and Private Label partnership models. Our products are certified for the EU, North American, and Middle Eastern markets. With an annual production capacity of 500,000+ units, we deliver reliable large-scale manufacturing. We believe premium quality should not come at a premium price — our fireplaces represent the balance of high quality and competitive cost. We are committed to supporting every partner in bringing the best warmth experience to homes around the world.
How We Work With You
1.Share your requirements with us — Tell us your product preferences and your 2–3 year fireplace category roadmap. We listen carefully, study your market trends and positioning, and discuss your needs in detail—whether it’s exterior design or unique functional features.
2.Product Strategy & Design Proposal — Based on your requirements, we propose a tailored fireplace product strategy and design concepts. Our goal is not just to design a model, but to help you create solutions tailored to your brand’s needs.
3.Quotation & Sample Development — Once the proposal is confirmed, we will provide competitive wholesale pricing and arrange for sample production for your review. You can evaluate appearance design, structure, and manufacturing process before mass production, ensuring your requirements are precisely met.
4.Order Confirmation & Mass Production — After sample approval, we will proceed with mass production based on your brand and requirements. We are committed to maintaining stable delivery times so that you can reliably plan your inventory, especially during peak seasons. Whether you need hundreds or thousands of fireplaces, we can ensure that your needs are met on time.
5.Inspection & Packaging — All products undergo strict quality inspections: safety testing, functional testing, installation testing, process inspection, structural inspection, and surface finish checks. Each product will be carefully packed according to your requirements, from post packaging to fully branded solutions. We guarantee superior product quality, ready for your immediate sale.
6.Shipping & Logistics Support — Once everything is ready, we arrange shipment to your designated port according to your instructions. You will receive full tracking and shipment updates, ensuring complete transparency and peace of mind throughout the logistics process.
Frequently Asked Questions (FAQ)
Q: Are you a factory or a trading company?
A: We are the only fireplace manufacturer in China that self-produces over 80% of our core components — integrating innovation, design, development, and manufacturing in-house. With 20+ years of industry experience, we are a seasoned ODM solutions provider. We act more as strategic market partners to our clients, working in close collaboration to conduct market research and identify emerging trends, which we then translate into commercially valuable product solutions. Leveraging over 2 decades ODM experience for high-end private brands, we maintain rigorous control over fireplace manufacturing, quality assurance, and production lead times, consistently ensuring our fireplace products consistently lead the market.
Q: Do you offer OEM and ODM services?
A: Yes, we certainly do — this is our core competency, backed by 20+ years of OEM/ODM manufacturing experience, our experienced R&D team has delivered extensive custom product design and development for world-leading brands. Whether you require private-label customization on our existing models (OEM) or a fully new product developed from concept (ODM), our R&D team will listen carefully to your requirements, create designs and technical drawings based on the agreed-upon plan, and bring your product concept to life—refining it until final approval and successful mass production.
Q: What is your Minimum Order Quantity (MOQ)?
A: To ensure consistent quality and cost-effective custom designs—thereby better serving our brand and channel partners—our standard MOQ is 200 units per model.
Q: What is your typical production and lead time?
A: Because we self-produce over 80% of our components — including molds, PCB design and fabrication, LED strips, reflective elements, sheet metal forming and painting, and final assembly — the entire production process is completed internally, ensuring high efficiency and consistency. Depending on order volume, customization requirements, and seasonal capacity, lead time is typically 50–75 days from order confirmation. Our off-peak season runs from November through May; peak season is June through October.
Q: What payment terms do you accept?
A: We accept T/T (Telegraphic Transfer) and L/C (Letter of Credit). While the standard industry terms for custom orders are 50% deposit + 50% balance, to better support our clients and reduce the barrier for new partners, we can offer a more favorable structure of 30% deposit + 70% balance — please contact us to discuss further.
Q: What certifications do your products hold? Which markets can they be sold in?
A: Our products hold the full set of certifications required for EU and North American market entry, including: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus. Whether your target market is the EU, UK, or North America, all standard certifications are in place and documentation is available upon request. We also have export experience in the Middle East. For any region-specific certification requirements, please contact us to discuss.
Q: What is your after-sales and warranty policy?
A: Quality is a priority we take seriously. Our in-house laboratory independently conducts safety compliance testing, aging testing, and other key verifications from the earliest stage of product development. Four full-inspection checkpoints on the production line ensure batch quality. All purchased components undergo 100% incoming inspection. Our product pass rate is 99%+, and we serve many brands and e-commerce businesses across Europe and the Americas, consistently earning client acclaim. Products carry a 2-year warranty. Within the warranty period, any quality issues arise—excluding damage caused by misuse—we will provide replacement parts free of charge. Furthermore, our technical team can offer professional guidance on installation and operation for both you and your customers, ensuring a worry-free after-sales experience.
Q: Can I order a sample before placing a bulk order?
A: Yes — and for new partners, we consider this an essential step: it is the most important foundation for building mutual trust and a successful collaboration. We strongly encourage new partners to commission a customized sample tailored to their local market preferences, evaluate product quality, and conduct market testing before committing to bulk production. Contact our sales team to arrange your sample, and we will process your request promptly.
Q: Can we receive a free sample for testing?
A: We are happy to provide samples. Due to the high value of the fireplace samples, please cover the sample cost and associated shipping fees; we guarantee that the sample cost can be deducted from your bulk order. Thank you very much for your understanding.
Q: Do you offer custom packaging and branding?
A: Yes. Our in-house laboratory performs carton drop-test evaluations, meeting requirements for secure export packaging as well as drop-test standards (1A, 3A, and 6A). OEM/ODM orders can be fully customized with branded packaging, user manuals, and branded labels, ensuring products are retail-ready upon arrival — eliminating the need for further processing on your end.
