Impressive Flame 23″ Classic Best Electric Fireplace Insert EFG-23

The EFG-23 is a classic 23 inch insert electric fireplace core, purpose-built for embedding into TV consoles, wooden mantels, and media walls — one of the best-selling entry-level models with the broadest range of applications. Built with a tempered glass front and premium steel housing, it installs with ease. Its standout feature is a deep 3D viewing chamber — the firebox interior features a realistic brick-wall backdrop paired with multi-layered, staggered decorative logs, combined with 3D LED flame technology to create genuine spatial depth and layering, much like a real fireplace, rather than the flat, single-plane flame effect common on the market — delivering a noticeably more realistic and immersive visual experience.

The EFG-23 comes equipped with Wi-Fi smart control, an LCD remote, a multi-function control panel, and an LED display, supporting 3 flame colors and 3 ember bed lighting colors, with 6-level brightness adjustment for both flame and ember bed. A precise 18°C–30°C (64°F–88°F) thermostat paired with dual-level 900W/1800W heating, along with multi-setting timer options from 30 minutes up to 9 hours, meets both everyday heating needs and year-round decorative use. As a professional electric fireplace manufacturer, we also offer 23″, 26″, 30″ and other custom sizes with full OEM/ODM services — making the EFG-23 an ideal choice for TV wall insert projects, wooden mantel package integration, and bulk procurement.

Description

1 . Dimensions & Weight
Height54.2cm
Width65.1cm
Depth17.1cm
Weight11.1kg
2. Installation
Fuel typeElectric
Installation TypeInsert
Cable SideLeft Side
Cable length1.8M
Fittings Included
What’s IncludedLogs/crystal stones, Remote Control
3. Function
Wi-Fi
Overheat Protection
LED Display
Eco Mode
Multi-function Control Panel
LCD Remote Control
Nubmer of flame brightness levels6-level
Nubmer of flame colors3
Nubmer of ember bed colors3
Nubmer of ember bed brightness levels6-level
Thermostat18℃ to 30℃,64℉ to 88℉
Timer30 min / 1 hr / 2 hr / 3H / 4H / 5H / 6H / 7H / 8H / 9H
Custom SizingAvailable in 23″, 26″, 30″ or other customized sizes
Power Levels Detail900W/1800W for 220-240V,50Hz
Max. Heat Output (W)1800
Thermostat
Overheating protection
Type of Flame Effects (LED/3D/Water Vapo/Holographic, etc)LED/3D
Flame Pannel inside3D flame, more realistic effects
Airflow direction: Front / Angled / TopFront

Features

I. Smart Features

1. Wi-Fi Smart Control
Enables remote control of flame, temperature, and operating status via smartphone app, for smart management anytime, anywhere.

2. Multi-Setting Timer
Offers flexible timer settings from 30 minutes up to 9 hours (10 preset options), allowing precise scheduling for different use cases. Automatically shuts off for convenient, energy-efficient operation.

3. Overheat Protection
Built-in automatic shut-off system that cuts power in the event of abnormal temperature rise, ensuring safe and reliable operation.

4. LED Display
Real-time display of temperature and operating status for clear, intuitive control.

5. Precision Thermostat
Adjustable 18°C–30°C (64°F–88°F) dual-unit thermostat system, accommodating user preferences across different regions and delivering stable, comfortable indoor heating.

6. Eco Mode
Automatically adjusts heat output based on the target temperature, intelligently balancing comfort and energy efficiency.

7. Multi-function Control Panel
Integrated on-unit controls allow direct adjustment of flame, ember bed brightness, heating, and timer settings — simple and intuitive to operate.

8. LCD Remote Control
Enables remote control of flame, brightness, temperature, and timer settings — full core functionality without needing to get up.

II. Design Features

1. Deep 3D Viewing Chamber

Unlike the flat, single-plane flame effects common on the market, the EFG-23 features a firebox structure engineered with genuine spatial depth: the interior includes a realistic brick-wall backdrop paired with multiple layers of staggered decorative logs positioned front-to-back, creating the kind of spatial layering and depth of field found in a real fireplace. From any viewing angle, users can see the flames naturally flickering and spreading within a three-dimensional space — rather than a thin flame image projected flat against a backplate. This deep 3D viewing experience is the core competitive advantage of the EFG-23 as a best-selling classic model, and a key point of differentiation from entry-level, flat-flame fireplace products.

SEO keyword coverage: 3D Deep Flame Effect / Realistic Fireplace Chamber / Insert Electric Fireplace

2. 3 Flame Color System

Choose from 3 flame colors with 6-level brightness adjustment to suit a range of moods and settings.

3. 3 Ember Bed Colors

The ember bed also supports 3 color combinations with 6-level brightness adjustment, working together with the layered log design to further enhance the depth and realism of the firebox interior.

4. Tempered Glass Viewing Panel

A high-strength tempered glass front panel delivers a clear, transparent viewing experience while offering both safety and durability, allowing the deep 3D firebox structure to be fully and clearly showcased.

5. Premium Steel Housing

The unit features a one-piece steel body construction, offering excellent durability and structural stability for long-term insert installation.

6. Realistic Decorative Logs & Brick-Wall Backdrop

Comes standard with realistic faux logs and a built-in textured brick-pattern backdrop, together forming the visual foundation of the firebox’s three-dimensional depth, with rich, natural detail.

7. Front Air Outlet Design

The front-facing airflow design ensures even heat distribution, maintaining stable, efficient heating performance even when installed inside a mantel or TV console.

III. Installation & Customization

1. Insert Installation

The EFG-23 is purpose-built for insert installation — designed to fit directly into a pre-cut opening in a TV console, wooden mantel, or media wall, with no wall demolition required, dramatically simplifying the installation process. The cable outlet is positioned on the left side, with a 1.8m power cord included, allowing for flexible installation layouts.

2. Ready-to-Use Configuration

Comes complete with decorative logs/crystal stones and a remote control — fully functional immediately after installation, with no additional accessories required.

3. Multiple Sizes with OEM & ODM Customization

Available in 23″, 26″, 30″, and other custom sizes, with structural customization available to match specific TV console or mantel dimensions — making the EFG-23 an ideal supply partner for furniture manufacturers, mantel package brands, and distributors.

Application Scenarios

1. TV Wall & Media Wall Insert Installation

As one of the most widely applicable classic insert fireplace cores, the EFG-23 is a top choice for TV wall and media wall projects. Its deep, three-dimensional flame display is especially well-suited as a living room focal point, integrating seamlessly with TV consoles and decorative surrounds to create a modern main feature wall that combines entertainment and warmth.

2. Wooden Mantel & Fireplace Package Integration

Especially well-suited for pairing with traditional wooden fireplace mantels — its genuinely three-dimensional firebox structure aligns closely with the visual logic of a traditional fireplace, making it one of the most popular insert specifications in the traditional living room décor market across Europe and North America, widely used across a variety of finished mantel package product lines.

3. Standard Residential Living Rooms & Family Activity Areas

With heating output covering living rooms, bedrooms, and family activity spaces in standard-sized homes, the EFG-23 delivers practical heating performance while its deep, three-dimensional flame effect significantly enhances the realism and warmth of the space — an ideal choice that balances affordability with visual quality.

4. Furniture Manufacturers & Fireplace Brand Bulk Procurement

As a professional electric fireplace manufacturer, we offer customized insert products and full OEM/ODM services tailored to specific TV console or mantel dimensions. As a classic, best-selling specification, the EFG-23 is especially well-suited for bulk procurement projects that prioritize consistent quality and broad market adaptability.

5. Rental Property & Apartment Renovation Projects

The insert installation method requires minimal construction work, with a short installation timeline and low cost — particularly well-suited for rental property upgrades and partial apartment renovations that prioritize efficient delivery and cost-effectiveness, with the realistic, three-dimensional flame effect quickly elevating the overall quality of the space.

Certifications & Quality Assurance

Impressive Flame electric fireplaces are certified to CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus — covering the EU, UK, and North American markets. Our proprietary in-house laboratory conducts safety compliance testing, aging testing, and packaging drop tests to international laboratory standards. On the production line, four inspection checkpoints ensure batch-production quality. All purchased components undergo 100% incoming inspection. Our overall product pass rate exceeds 99%. Backed by this comprehensive quality control system and rigorous testing standards, we ensure that every fireplace delivers stable, safe, and reliable performance. Additionally, we provide a two-year quality warranty and ongoing technical support, effectively helping customers accelerate market entry and minimize after-sales risks.

Certification

Packaging

Every Impressive Flame fireplace is packaged in a disassembled state. Components are protected by foam inserts and encased in sturdy cardboard cartons to ensure safe transit. Packaged units undergo sampling inspections that include routine checks and drop tests. Every Impressive Flame product you receive has passed rigorous quality verification. Custom packaging — from standard export cartons to fully branded retail packaging — is available to meet your specific requirements.We guarantee exceptional product quality, ready for immediate sale.

About Impressive Flame

Impressive Flame is a decorative fireplace manufacturer and ODM solutions provider based in Ningbo, China. Integrating design and manufacturing, Impressive Flame has over 16 years of experience in the decorative fireplace industry and was among the earliest Chinese manufacturers to enter the field of vent-free fireplaces (including electric, bio-ethanol, and gas models).  Dedicated to providing customized solutions for global building material brands, home furnishing companies and distributors, Impressive Flame has long served as an OEM and ODM partner for top-tier global fireplace brands and leading e-commerce platforms in Europe and North America. Our core value lies in deep involvement throughout the client’s entire product development lifecycle: collaboratively analyzing the market and capturing trends to transform them into commercially competitive solutions. Impressive Flame integrates innovation, design, development, and manufacturing, providing clients with comprehensive service.

Impressive Flame is the only fireplace manufacturer in China that self-produces over 80% of our core components — including molds, sheet metal, PCB boards, LED strips, light bars, and decorative log sets — supported by a 450-meter automated painting line and five assembly lines, with an annual production capacity of 500,000 units. Our dedicated R&D team of six engineers handles full custom development covering appearance, structure, dimensions, and functionality, enabling new product development in approximately one month — keeping our product lineup consistently ahead of market trends. Our in-house laboratory meets full international testing standards, covering aging tests, safety compliance tests, and carton drop tests. We hold the full suite of EU-required certifications: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, as well as North American cETLus and management certifications including ISO and BSCI. Production quality is maintained through four full-inspection checkpoints across components, semi-finished goods, and finished products — achieving a product pass rate of 99%+.

Impressive Flame manufactures across the full decorative fireplace category: electric, gas, and ethanol fireplaces, as well as entertainment centers, media walls, recessed, wall-mounted, and freestanding formats. We support both Wholesale Distributor and Private Label partnership models. Our products are certified for the EU, North American, and Middle Eastern markets. With an annual production capacity of 500,000+ units, we deliver reliable large-scale manufacturing. We believe premium quality should not come at a premium price — our fireplaces represent the balance of high quality and competitive cost. We are committed to supporting every partner in bringing the best warmth experience to homes around the world.

How We Work With You

1.Share your requirements with us — Tell us your product preferences and your 2–3 year fireplace category roadmap. We listen carefully, study your market trends and positioning, and discuss your needs in detail—whether it’s exterior design or unique functional features.

2.Product Strategy & Design Proposal —  Based on your requirements, we propose a tailored fireplace product strategy and design concepts. Our goal is not just to design a model, but to help you create solutions tailored to your brand’s needs.

3.Quotation & Sample Development —  Once the proposal is confirmed, we will provide competitive wholesale pricing and arrange for sample production for your review. You can evaluate appearance design, structure, and manufacturing process before mass production, ensuring your requirements are precisely met.

4.Order Confirmation & Mass Production — After sample approval, we will proceed with mass production based on your brand and requirements. We are committed to maintaining stable delivery times so that you can reliably plan your inventory, especially during peak seasons. Whether you need hundreds or thousands of fireplaces, we can ensure that your needs are met on time.

5.Inspection & Packaging — All products undergo strict quality inspections: safety testing, functional testing, installation testing, process inspection, structural inspection, and surface finish checks. Each product will be carefully packed according to your requirements, from post packaging to fully branded solutions. We guarantee superior product quality, ready for your immediate sale.

6.Shipping & Logistics Support — Once everything is ready, we arrange shipment to your designated port according to your instructions. You will receive full tracking and shipment updates, ensuring complete transparency and peace of mind throughout the logistics process.

Frequently Asked Questions (FAQ)

Q: Are you a factory or a trading company?

A: We are the only fireplace manufacturer in China that self-produces over 80% of our core components — integrating innovation, design, development, and manufacturing in-house. With 20+ years of industry experience, we are a seasoned ODM solutions provider. We act more as strategic market partners to our clients, working in close collaboration to conduct market research and identify emerging trends, which we then translate into commercially valuable product solutions. Leveraging over 2 decades ODM experience for high-end private brands, we maintain rigorous control over fireplace manufacturing, quality assurance, and production lead times, consistently ensuring our fireplace products consistently lead the market.

Q: Do you offer OEM and ODM services?

A: Yes, we certainly do — this is our core competency, backed by 20+ years of OEM/ODM manufacturing experience, our experienced R&D team has delivered extensive custom product design and development for world-leading brands. Whether you require private-label customization on our existing models (OEM) or a fully new product developed from concept (ODM), our R&D team will  listen carefully to your requirements, create designs and technical drawings based on the agreed-upon plan, and bring your product concept to life—refining it until final approval and successful mass production.

Q: What is your Minimum Order Quantity (MOQ)?

A: To ensure consistent quality and cost-effective custom designs—thereby better serving our brand and channel partners—our standard MOQ is 200 units per model.

Q: What is your typical production and lead time?

A: Because we self-produce over 80% of our components — including molds, PCB design and fabrication, LED strips, reflective elements, sheet metal forming and painting, and final assembly — the entire production process is completed internally, ensuring high efficiency and consistency. Depending on order volume, customization requirements, and seasonal capacity, lead time is typically 50–75 days from order confirmation. Our off-peak season runs from November through May; peak season is June through October.

Q: What payment terms do you accept?

A: We accept T/T (Telegraphic Transfer) and L/C (Letter of Credit). While the standard industry terms for custom orders are 50% deposit + 50% balance, to better support our clients and reduce the barrier for new partners, we can offer a more favorable structure of 30% deposit + 70% balance — please contact us to discuss further.

Q: What certifications do your products hold? Which markets can they be sold in?

A: Our products hold the full set of certifications required for EU and North American market entry, including: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus. Whether your target market is the EU, UK, or North America, all standard certifications are in place and documentation is available upon request. We also have export experience in the Middle East. For any region-specific certification requirements, please contact us to discuss.

Q: What is your after-sales and warranty policy?

A: Quality is a priority we take seriously. Our in-house laboratory independently conducts safety compliance testing, aging testing, and other key verifications from the earliest stage of product development. Four full-inspection checkpoints on the production line ensure batch quality. All purchased components undergo 100% incoming inspection. Our product pass rate is 99%+, and we serve many brands and e-commerce businesses across Europe and the Americas, consistently earning client acclaim. Products carry a 2-year warranty. Within the warranty period, any quality issues arise—excluding damage caused by misuse—we will provide replacement parts free of charge. Furthermore, our technical team can offer professional guidance on installation and operation for both you and your customers, ensuring a worry-free after-sales experience.

Q: Can I order a sample before placing a bulk order?

A: Yes — and for new partners, we consider this an essential step: it is the most important foundation for building mutual trust and a successful collaboration. We strongly encourage new partners to commission a customized sample tailored to their local market preferences, evaluate product quality, and conduct market testing before committing to bulk production. Contact our sales team to arrange your sample, and we will process your request promptly.

Q: Can we receive a free sample for testing?

A: We are happy to provide samples. Due to the high value of the fireplace samples, please cover the sample cost and associated shipping fees; we guarantee that the sample cost can be deducted from your bulk order. Thank you very much for your understanding.

Q: Do you offer custom packaging and branding?

A: Yes. Our in-house laboratory performs carton drop-test evaluations, meeting requirements for secure export packaging as well as drop-test standards (1A, 3A, and 6A). OEM/ODM orders can be fully customized with branded packaging, user manuals, and branded labels, ensuring products are retail-ready upon arrival — eliminating the need for further processing on your end.

Additional information

Weight12.9 kg
Dimensions74.5 × 23.5 × 62 cm
Color

Black

Material

Stainless steel, Steel, Tempered glass

Product size

(w)65x(d)17x(h)54cm

CTN size

(w)74.5x(d)23.5x(h)62cm

Power

900W/1800W for 220V~ 50Hz
750W/1500W for 110V~ 60Hz

N.W./ G.W

11.1kgs/12.9kgs

Get A Quick Quote

We will respond within 12 hours, please pay attention to the email with the suffix “@impressive-flame.com”.

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