Description
| 1 . Dimensions & Weight | |
| Height | 56m |
| Width | 58.5cm |
| Depth | 28cm |
| Weight | 9.1kg |
| 2. Installation | |
| Fuel type | Electric |
| Installation Type | Freestanding |
| Cable Side | Left Side |
| Cable length | 1.8M |
| Fittings Included | √ |
| Feature | 3-sided viewing |
| Material | Steel, Tempered glass |
| 3. Function | |
| Wi-Fi | √ |
| Overheat Protection | √ |
| LED Display | √ |
| Eco Mode | √ |
| Multi-function Control Panel | √ |
| Flame Effect | 3D real log Operates with / without heat |
| Thermostat | 18℃ to 30℃，64℉ to 88℉ |
| Power Levels Detail | 220-240V for 900/1800W |
| Max. Heat Output (W) | 1800 |
| Thermostat | √ |
| Overheating protection | √ |
| Type of Flame Effects (LED/3D/Water Vapo/Holographic, etc) | LED/3D |
| Flame Pannel inside | 3D flame, more realistic effects |
| Airflow direction: Front / Angled / Top | Front |
Features
I. Smart Features
1. Wi-Fi Smart Control
Built-in Wi-Fi connectivity provides convenient smart control, allowing users to operate key fireplace functions more flexibly.
2. Realistic 3D LED Log Flame Effect
The LED 3D flame system combines warm flame illumination with a realistic glowing log fuel bed, creating greater visual depth and a more natural fireplace presentation.
3. Flame with or without Heat
The flame effect can operate independently from the heating function, allowing users to enjoy the fireplace ambiance throughout the year without activating the heater.
4. Adjustable Thermostat
The built-in thermostat supports temperature adjustment from 18°C to 30°C (64°F to 88°F), providing flexible temperature control for different indoor conditions.
5. Eco Mode
The integrated Eco Mode supports more efficient everyday heating operation and convenient temperature management.
6. LED Display
The built-in LED display provides clear operating information for convenient everyday use.
7. Multi-Function Control Panel
The integrated multi-function control panel provides direct access to key fireplace and heating functions.
8. Overheat Protection
Integrated overheat protection helps prevent excessive internal temperatures and enhances safety during everyday operation.
9. Dual Heating Power
The fireplace provides 900W/1800W heating output at 220–240V, allowing users to select between two heating levels according to their needs.
10. Front Airflow Heating
The front-facing airflow system distributes heated air into the room while maintaining the compact freestanding fireplace structure.
II. Design Features
1. 3-Sided Viewing Design
The ESF-23 features a 3-sided viewing structure, allowing the glowing logs and flame effect to be seen through the front and both side panels for a more immersive fireplace presentation.
2. Curved Panoramic Front
The wide curved front profile creates a panoramic fireplace appearance and provides a broader visual presentation than a conventional flat-front electric stove.
3. Openable Front Door
The front fireplace door is designed to open using the side handle, adding functional interaction and making the design feel closer to a traditional freestanding stove.
4. Traditional Coil-Style Door Handle
The distinctive coil-style metal handle provides a recognizable traditional stove detail while serving as the handle for opening the front door.
5. Large Side Viewing Panels
Generous viewing areas on both sides extend the visibility of the fire effect beyond the front, allowing the glowing logs and flames to be appreciated from multiple angles.
6. Realistic Glowing Log Fuel Bed
The detailed 3D log set combines warm red and orange illumination to create the appearance of glowing wood and embers inside the firebox.
7. Decorative Window Frame
The divided front window incorporates traditional geometric framing, adding architectural detail without significantly obstructing the view of the flame effect.
8. Mesh-Style Viewing Surface
The viewing areas feature a fine mesh-style surface, adding texture and reinforcing the appearance of a traditional fireplace screen.
9. Raised Four-Leg Structure
Four shaped legs elevate the fireplace body from the floor and create the familiar silhouette of a traditional freestanding stove.
10. Black Steel Construction
The black steel body with tempered glass provides a durable structure while maintaining the substantial visual character associated with classic fireplace stoves.
11. Wide, Space-Efficient Proportions
Measuring approximately 58.5 cm (W) × 28 cm (D) × 56 cm (H), the ESF-23 provides a wide panoramic fireplace presentation while maintaining a relatively slim depth.
III. Installation & Customization
1. Freestanding Installation
The ESF-23 is designed as a freestanding electric fireplace stove, allowing it to be positioned in suitable indoor spaces without built-in fireplace construction.
2. Multi-Angle Fireplace Presentation
The 3-sided viewing structure makes the fireplace particularly suitable for spaces where the flame effect can be appreciated from different positions and viewing angles.
3. Space-Saving 28 cm Depth
Despite its 58.5 cm wide panoramic design, the fireplace has a depth of only 28 cm, helping reduce the amount of floor space required.
4. Easy Electric Connection
The fireplace uses a 1.8 m power cable positioned on the left side, providing straightforward electrical connection for everyday operation.
5. No Chimney or Gas Connection Required
As an electric fireplace, it requires no chimney, flue, gas line, firewood, or fuel storage, simplifying installation and maintenance.
6. OEM/ODM Customization
As an OEM/ODM electric fireplace manufacturer, we can support customization of colors, finishes, flame effects, heating configurations, control functions, decorative details, branding, packaging, and other product specifications according to different market requirements.
7. B2B Product Development
The ESF-23 is suitable for fireplace brands, distributors, wholesalers, retailers, home improvement companies, and project customers seeking a panoramic freestanding electric stove with an openable door and smart functions.
Application Scenarios
1. Living Rooms
The wide curved front, glowing 3D logs, and traditional stove silhouette make the ESF-23 a strong decorative focal point for living rooms and family spaces.
2. Open-Plan Living Spaces
Its 3-sided viewing design makes the fireplace particularly suitable for open-plan interiors where the flame effect may be viewed from multiple directions.
3. Apartments & Condos
The relatively slim 28 cm depth and freestanding electric format provide fireplace ambiance without requiring a chimney, gas connection, or permanent fireplace construction.
4. Traditional & Transitional Interiors
The curved stove body, divided window frame, openable door, coil-style handle, and raised legs complement traditional and transitional interior styles.
5. Rustic & Farmhouse Interiors
The black stove-inspired exterior and glowing log fuel bed work naturally with rustic, farmhouse, country, cottage, and lodge-style interiors.
6. Cabins & Holiday Homes
The traditional stove appearance combined with convenient electric operation makes the ESF-23 suitable for cabins, cottages, holiday homes, and other cozy residential settings.
7. Model Homes & Residential Projects
The panoramic viewing design, slim depth, and straightforward electric installation make it suitable for model homes, furnished apartments, renovation projects, and residential developments.
8. Retail & Fireplace Brands
The combination of 3-sided viewing, curved panoramic styling, an openable front door, 3D LED log flame, Wi-Fi control, Eco Mode, adjustable thermostat, and 1800W heating gives fireplace brands and distributors a differentiated model for freestanding electric fireplace collections.
Certifications & Quality Assurance
Impressive Flame electric fireplaces are certified to CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus — covering the EU, UK, and North American markets. Our proprietary in-house laboratory conducts safety compliance testing, aging testing, and packaging drop tests to international laboratory standards. On the production line, four inspection checkpoints ensure batch-production quality. All purchased components undergo 100% incoming inspection. Our overall product pass rate exceeds 99%. Backed by this comprehensive quality control system and rigorous testing standards, we ensure that every fireplace delivers stable, safe, and reliable performance. Additionally, we provide a two-year quality warranty and ongoing technical support, effectively helping customers accelerate market entry and minimize after-sales risks.
Packaging
Every Impressive Flame fireplace is packaged in a disassembled state. Components are protected by foam inserts and encased in sturdy cardboard cartons to ensure safe transit. Packaged units undergo sampling inspections that include routine checks and drop tests. Every Impressive Flame product you receive has passed rigorous quality verification. Custom packaging — from standard export cartons to fully branded retail packaging — is available to meet your specific requirements.We guarantee exceptional product quality, ready for immediate sale.
About Impressive Flame
Impressive Flame is a decorative fireplace manufacturer and ODM solutions provider based in Ningbo, China. Integrating design and manufacturing, Impressive Flame has over 16 years of experience in the decorative fireplace industry and was among the earliest Chinese manufacturers to enter the field of vent-free fireplaces (including electric, bio-ethanol, and gas models). Dedicated to providing customized solutions for global building material brands, home furnishing companies and distributors, Impressive Flame has long served as an OEM and ODM partner for top-tier global fireplace brands and leading e-commerce platforms in Europe and North America. Our core value lies in deep involvement throughout the client’s entire product development lifecycle: collaboratively analyzing the market and capturing trends to transform them into commercially competitive solutions. Impressive Flame integrates innovation, design, development, and manufacturing, providing clients with comprehensive service.
Impressive Flame is the only fireplace manufacturer in China that self-produces over 80% of our core components — including molds, sheet metal, PCB boards, LED strips, light bars, and decorative log sets — supported by a 450-meter automated painting line and five assembly lines, with an annual production capacity of 500,000 units. Our dedicated R&D team of six engineers handles full custom development covering appearance, structure, dimensions, and functionality, enabling new product development in approximately one month — keeping our product lineup consistently ahead of market trends. Our in-house laboratory meets full international testing standards, covering aging tests, safety compliance tests, and carton drop tests. We hold the full suite of EU-required certifications: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, as well as North American cETLus and management certifications including ISO and BSCI. Production quality is maintained through four full-inspection checkpoints across components, semi-finished goods, and finished products — achieving a product pass rate of 99%+.
Impressive Flame manufactures across the full decorative fireplace category: electric, gas, and ethanol fireplaces, as well as entertainment centers, media walls, recessed, wall-mounted, and freestanding formats. We support both Wholesale Distributor and Private Label partnership models. Our products are certified for the EU, North American, and Middle Eastern markets. With an annual production capacity of 500,000+ units, we deliver reliable large-scale manufacturing. We believe premium quality should not come at a premium price — our fireplaces represent the balance of high quality and competitive cost. We are committed to supporting every partner in bringing the best warmth experience to homes around the world.
How We Work With You
1.Share your requirements with us — Tell us your product preferences and your 2–3 year fireplace category roadmap. We listen carefully, study your market trends and positioning, and discuss your needs in detail—whether it’s exterior design or unique functional features.
2.Product Strategy & Design Proposal — Based on your requirements, we propose a tailored fireplace product strategy and design concepts. Our goal is not just to design a model, but to help you create solutions tailored to your brand’s needs.
3.Quotation & Sample Development — Once the proposal is confirmed, we will provide competitive wholesale pricing and arrange for sample production for your review. You can evaluate appearance design, structure, and manufacturing process before mass production, ensuring your requirements are precisely met.
4.Order Confirmation & Mass Production — After sample approval, we will proceed with mass production based on your brand and requirements. We are committed to maintaining stable delivery times so that you can reliably plan your inventory, especially during peak seasons. Whether you need hundreds or thousands of fireplaces, we can ensure that your needs are met on time.
5.Inspection & Packaging — All products undergo strict quality inspections: safety testing, functional testing, installation testing, process inspection, structural inspection, and surface finish checks. Each product will be carefully packed according to your requirements, from post packaging to fully branded solutions. We guarantee superior product quality, ready for your immediate sale.
6.Shipping & Logistics Support — Once everything is ready, we arrange shipment to your designated port according to your instructions. You will receive full tracking and shipment updates, ensuring complete transparency and peace of mind throughout the logistics process.
Frequently Asked Questions (FAQ)
Q: Are you a factory or a trading company?
A: We are the only fireplace manufacturer in China that self-produces over 80% of our core components — integrating innovation, design, development, and manufacturing in-house. With 20+ years of industry experience, we are a seasoned ODM solutions provider. We act more as strategic market partners to our clients, working in close collaboration to conduct market research and identify emerging trends, which we then translate into commercially valuable product solutions. Leveraging over 2 decades ODM experience for high-end private brands, we maintain rigorous control over fireplace manufacturing, quality assurance, and production lead times, consistently ensuring our fireplace products consistently lead the market.
Q: Do you offer OEM and ODM services?
A: Yes, we certainly do — this is our core competency, backed by 20+ years of OEM/ODM manufacturing experience, our experienced R&D team has delivered extensive custom product design and development for world-leading brands. Whether you require private-label customization on our existing models (OEM) or a fully new product developed from concept (ODM), our R&D team will listen carefully to your requirements, create designs and technical drawings based on the agreed-upon plan, and bring your product concept to life—refining it until final approval and successful mass production.
Q: What is your Minimum Order Quantity (MOQ)?
A: To ensure consistent quality and cost-effective custom designs—thereby better serving our brand and channel partners—our standard MOQ is 200 units per model.
Q: What is your typical production and lead time?
A: Because we self-produce over 80% of our components — including molds, PCB design and fabrication, LED strips, reflective elements, sheet metal forming and painting, and final assembly — the entire production process is completed internally, ensuring high efficiency and consistency. Depending on order volume, customization requirements, and seasonal capacity, lead time is typically 50–75 days from order confirmation. Our off-peak season runs from November through May; peak season is June through October.
Q: What payment terms do you accept?
A: We accept T/T (Telegraphic Transfer) and L/C (Letter of Credit). While the standard industry terms for custom orders are 50% deposit + 50% balance, to better support our clients and reduce the barrier for new partners, we can offer a more favorable structure of 30% deposit + 70% balance — please contact us to discuss further.
Q: What certifications do your products hold? Which markets can they be sold in?
A: Our products hold the full set of certifications required for EU and North American market entry, including: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus. Whether your target market is the EU, UK, or North America, all standard certifications are in place and documentation is available upon request. We also have export experience in the Middle East. For any region-specific certification requirements, please contact us to discuss.
Q: What is your after-sales and warranty policy?
A: Quality is a priority we take seriously. Our in-house laboratory independently conducts safety compliance testing, aging testing, and other key verifications from the earliest stage of product development. Four full-inspection checkpoints on the production line ensure batch quality. All purchased components undergo 100% incoming inspection. Our product pass rate is 99%+, and we serve many brands and e-commerce businesses across Europe and the Americas, consistently earning client acclaim. Products carry a 2-year warranty. Within the warranty period, any quality issues arise—excluding damage caused by misuse—we will provide replacement parts free of charge. Furthermore, our technical team can offer professional guidance on installation and operation for both you and your customers, ensuring a worry-free after-sales experience.
Q: Can I order a sample before placing a bulk order?
A: Yes — and for new partners, we consider this an essential step: it is the most important foundation for building mutual trust and a successful collaboration. We strongly encourage new partners to commission a customized sample tailored to their local market preferences, evaluate product quality, and conduct market testing before committing to bulk production. Contact our sales team to arrange your sample, and we will process your request promptly.
Q: Can we receive a free sample for testing?
A: We are happy to provide samples. Due to the high value of the fireplace samples, please cover the sample cost and associated shipping fees; we guarantee that the sample cost can be deducted from your bulk order. Thank you very much for your understanding.
Q: Do you offer custom packaging and branding?
A: Yes. Our in-house laboratory performs carton drop-test evaluations, meeting requirements for secure export packaging as well as drop-test standards (1A, 3A, and 6A). OEM/ODM orders can be fully customized with branded packaging, user manuals, and branded labels, ensuring products are retail-ready upon arrival — eliminating the need for further processing on your end.
