Description
Features
I. Smart Features
1. Wi-Fi Control
The WF-040 features built-in Wi-Fi connectivity, providing convenient smart control for everyday fireplace operation.
2. 3 Flame Colors
The LED/3D flame system offers 3 selectable flame colors, allowing users to customize the fireplace appearance for different moods and interior settings.
3. 6-Level Flame Brightness
The flame effect provides 6 brightness levels, allowing adjustment from a soft ambient glow to a brighter and more vivid flame display.
4. 3 Ember Bed Colors
The ember bed offers 3 selectable colors, providing additional visual customization and different combinations with the flame effect.
5. 6-Level Ember Bed Brightness
Users can choose from 6 ember bed brightness levels to create either a subtle background glow or a more prominent fireplace presentation.
6. Realistic LED/3D Flame Effect
The WF-040 uses an LED/3D flame system with an internal 3D flame panel, creating greater visual depth and a more realistic fireplace effect.
7. Adjustable Thermostat
The built-in thermostat supports temperature adjustment from 18°C to 30°C (64°F to 88°F), providing flexible temperature control for different room conditions.
8. 900W/1800W Dual Heat Settings
The fireplace provides 900W and 1800W heating levels at 220–240V, 50Hz, with a maximum heat output of 1800W for flexible supplemental heating.
9. Eco Mode
Built-in Eco Mode provides an energy-conscious operating option for convenient everyday use.
10. Multi-Function Control Panel & LCD Remote
The WF-040 can be operated through its multi-function control panel or LCD remote control, providing convenient access to flame, heating, and other fireplace functions.
11. 30-Minute to 9-Hour Timer
The adjustable timer offers settings of 30 minutes and 1–9 hours, allowing fireplace operation to be scheduled according to different daily needs.
12. Overheat Protection
Built-in overheat protection provides an additional safety feature during heating operation.
13. LED Display
An integrated LED display clearly presents operating information for convenient monitoring and adjustment.
14. Front Airflow Design
Warm air is directed from the front of the firebox, supporting effective heat distribution while allowing the fireplace to fit neatly into a corner configuration.
II. Design Features
1. Warm Brown Wood-Look Finish
The WF040 features a rich brown wood-look finish that creates a warm furniture-style appearance and complements traditional and transitional residential interiors.
2. Layered Rectangular Frame Design
The most distinctive feature of the mantel is its multiple layered rectangular frames surrounding the firebox. These stepped profiles add visual depth without relying on elaborate carved ornamentation.
3. Clean Traditional Mantel Top
A simple projecting mantel shelf with subtle layered molding gives the WF040 a classic fireplace silhouette while maintaining a relatively clean and understated appearance.
4. Wide Architectural Surround
The broad wood-look surround creates a substantial visual frame around the compact black firebox, helping the fireplace maintain a strong decorative presence despite its smaller overall dimensions.
5. Black Firebox Contrast
The black electric firebox contrasts naturally with the warm brown mantel, drawing attention to the glowing logs and ember effect at the center of the fireplace.
6. Balanced Transitional Styling
By combining a traditional wood finish with clean geometric molding and minimal ornamentation, the WF040 offers a transitional fireplace aesthetic that can coordinate with both classic and more contemporary furniture.
7. Compact 31 cm Depth
Measuring 89.6 cm wide × 31 cm deep × 86.1 cm high, the WF040 has a particularly shallow footprint, making it suitable for interiors where available floor space is limited.
8. Furniture-Style Fireplace Presentation
The integrated mantel and firebox create a complete furniture-style electric fireplace, providing a finished fireplace appearance without requiring a separate architectural surround.
III. Installation & Customization
1. Freestanding Installation
The WF040 is designed as a freestanding electric fireplace mantel, allowing it to be positioned against a suitable wall without requiring a traditional chimney or gas connection.
2. Space-Saving Installation
With a depth of only 31 cm and a width of 89.6 cm, the WF040 is particularly suitable for residential spaces where a larger traditional mantel fireplace would occupy too much floor area.
3. Easy Electric Operation
The electric configuration eliminates the need for wood storage, gas supply, or conventional fireplace construction, making installation and everyday operation more convenient.
4. OEM/ODM Customization
As an OEM/ODM electric fireplace manufacturer, we can support customization of mantel dimensions, wood-look finishes, colors, materials, decorative details, and firebox configurations according to different market requirements.
5. B2B Product Development
The WF040 is suitable for fireplace brands, distributors, retailers, furniture companies, and project customers seeking a compact wood mantel electric fireplace with classic styling and space-efficient dimensions.
Application Scenarios
1. Small & Medium Living Rooms
The compact proportions and warm wood appearance make the WF040 a practical fireplace focal point for small and medium-sized living rooms and family rooms.
2. Traditional & Transitional Interiors
Its brown wood-look finish, layered rectangular molding, and restrained decorative style complement traditional, transitional, classic, and wood-accented interiors.
3. Apartments & Condos
With dimensions of only 89.6 × 31 × 86.1 cm, the WF040 is particularly suitable for apartments and condominiums where floor space and wall depth are limited.
4. Bedrooms & Compact Spaces
The shallow 31 cm depth makes the WF040 suitable for bedrooms, guest rooms, reading areas, and other smaller residential spaces where a full-size mantel may be impractical.
5. Model Homes & Residential Projects
Its compact footprint and versatile wood-look design make the WF040 suitable for model homes, apartments, renovation projects, and residential developments requiring an easy-to-integrate fireplace solution.
6. Retail & Fireplace Brands
The combination of compact dimensions, warm wood styling, realistic log presentation, and simple transitional design makes the WF040 a practical option for fireplace brands and distributors developing space-saving electric mantel fireplace collections.
Certifications & Quality Assurance
Impressive Flame electric fireplaces are certified to CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus — covering the EU, UK, and North American markets. Our proprietary in-house laboratory conducts safety compliance testing, aging testing, and packaging drop tests to international laboratory standards. On the production line, four inspection checkpoints ensure batch-production quality. All purchased components undergo 100% incoming inspection. Our overall product pass rate exceeds 99%. Backed by this comprehensive quality control system and rigorous testing standards, we ensure that every fireplace delivers stable, safe, and reliable performance. Additionally, we provide a two-year quality warranty and ongoing technical support, effectively helping customers accelerate market entry and minimize after-sales risks.
Packaging
Every Impressive Flame fireplace is packaged in a disassembled state. Components are protected by foam inserts and encased in sturdy cardboard cartons to ensure safe transit. Packaged units undergo sampling inspections that include routine checks and drop tests. Every Impressive Flame product you receive has passed rigorous quality verification. Custom packaging — from standard export cartons to fully branded retail packaging — is available to meet your specific requirements.We guarantee exceptional product quality, ready for immediate sale.
About Impressive Flame
Impressive Flame is a decorative fireplace manufacturer and ODM solutions provider based in Ningbo, China. Integrating design and manufacturing, Impressive Flame has over 16 years of experience in the decorative fireplace industry and was among the earliest Chinese manufacturers to enter the field of vent-free fireplaces (including electric, bio-ethanol, and gas models). Dedicated to providing customized solutions for global building material brands, home furnishing companies and distributors, Impressive Flame has long served as an OEM and ODM partner for top-tier global fireplace brands and leading e-commerce platforms in Europe and North America. Our core value lies in deep involvement throughout the client’s entire product development lifecycle: collaboratively analyzing the market and capturing trends to transform them into commercially competitive solutions. Impressive Flame integrates innovation, design, development, and manufacturing, providing clients with comprehensive service.
Impressive Flame is the only fireplace manufacturer in China that self-produces over 80% of our core components — including molds, sheet metal, PCB boards, LED strips, light bars, and decorative log sets — supported by a 450-meter automated painting line and five assembly lines, with an annual production capacity of 500,000 units. Our dedicated R&D team of six engineers handles full custom development covering appearance, structure, dimensions, and functionality, enabling new product development in approximately one month — keeping our product lineup consistently ahead of market trends. Our in-house laboratory meets full international testing standards, covering aging tests, safety compliance tests, and carton drop tests. We hold the full suite of EU-required certifications: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, as well as North American cETLus and management certifications including ISO and BSCI. Production quality is maintained through four full-inspection checkpoints across components, semi-finished goods, and finished products — achieving a product pass rate of 99%+.
Impressive Flame manufactures across the full decorative fireplace category: electric, gas, and ethanol fireplaces, as well as entertainment centers, media walls, recessed, wall-mounted, and freestanding formats. We support both Wholesale Distributor and Private Label partnership models. Our products are certified for the EU, North American, and Middle Eastern markets. With an annual production capacity of 500,000+ units, we deliver reliable large-scale manufacturing. We believe premium quality should not come at a premium price — our fireplaces represent the balance of high quality and competitive cost. We are committed to supporting every partner in bringing the best warmth experience to homes around the world.
How We Work With You
1.Share your requirements with us — Tell us your product preferences and your 2–3 year fireplace category roadmap. We listen carefully, study your market trends and positioning, and discuss your needs in detail—whether it’s exterior design or unique functional features.
2.Product Strategy & Design Proposal — Based on your requirements, we propose a tailored fireplace product strategy and design concepts. Our goal is not just to design a model, but to help you create solutions tailored to your brand’s needs.
3.Quotation & Sample Development — Once the proposal is confirmed, we will provide competitive wholesale pricing and arrange for sample production for your review. You can evaluate appearance design, structure, and manufacturing process before mass production, ensuring your requirements are precisely met.
4.Order Confirmation & Mass Production — After sample approval, we will proceed with mass production based on your brand and requirements. We are committed to maintaining stable delivery times so that you can reliably plan your inventory, especially during peak seasons. Whether you need hundreds or thousands of fireplaces, we can ensure that your needs are met on time.
5.Inspection & Packaging — All products undergo strict quality inspections: safety testing, functional testing, installation testing, process inspection, structural inspection, and surface finish checks. Each product will be carefully packed according to your requirements, from post packaging to fully branded solutions. We guarantee superior product quality, ready for your immediate sale.
6.Shipping & Logistics Support — Once everything is ready, we arrange shipment to your designated port according to your instructions. You will receive full tracking and shipment updates, ensuring complete transparency and peace of mind throughout the logistics process.
Frequently Asked Questions (FAQ)
Q: Are you a factory or a trading company?
A: We are the only fireplace manufacturer in China that self-produces over 80% of our core components — integrating innovation, design, development, and manufacturing in-house. With 20+ years of industry experience, we are a seasoned ODM solutions provider. We act more as strategic market partners to our clients, working in close collaboration to conduct market research and identify emerging trends, which we then translate into commercially valuable product solutions. Leveraging over 2 decades ODM experience for high-end private brands, we maintain rigorous control over fireplace manufacturing, quality assurance, and production lead times, consistently ensuring our fireplace products consistently lead the market.
Q: Do you offer OEM and ODM services?
A: Yes, we certainly do — this is our core competency, backed by 20+ years of OEM/ODM manufacturing experience, our experienced R&D team has delivered extensive custom product design and development for world-leading brands. Whether you require private-label customization on our existing models (OEM) or a fully new product developed from concept (ODM), our R&D team will listen carefully to your requirements, create designs and technical drawings based on the agreed-upon plan, and bring your product concept to life—refining it until final approval and successful mass production.
Q: What is your Minimum Order Quantity (MOQ)?
A: To ensure consistent quality and cost-effective custom designs—thereby better serving our brand and channel partners—our standard MOQ is 200 units per model.
Q: What is your typical production and lead time?
A: Because we self-produce over 80% of our components — including molds, PCB design and fabrication, LED strips, reflective elements, sheet metal forming and painting, and final assembly — the entire production process is completed internally, ensuring high efficiency and consistency. Depending on order volume, customization requirements, and seasonal capacity, lead time is typically 50–75 days from order confirmation. Our off-peak season runs from November through May; peak season is June through October.
Q: What payment terms do you accept?
A: We accept T/T (Telegraphic Transfer) and L/C (Letter of Credit). While the standard industry terms for custom orders are 50% deposit + 50% balance, to better support our clients and reduce the barrier for new partners, we can offer a more favorable structure of 30% deposit + 70% balance — please contact us to discuss further.
Q: What certifications do your products hold? Which markets can they be sold in?
A: Our products hold the full set of certifications required for EU and North American market entry, including: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus. Whether your target market is the EU, UK, or North America, all standard certifications are in place and documentation is available upon request. We also have export experience in the Middle East. For any region-specific certification requirements, please contact us to discuss.
Q: What is your after-sales and warranty policy?
A: Quality is a priority we take seriously. Our in-house laboratory independently conducts safety compliance testing, aging testing, and other key verifications from the earliest stage of product development. Four full-inspection checkpoints on the production line ensure batch quality. All purchased components undergo 100% incoming inspection. Our product pass rate is 99%+, and we serve many brands and e-commerce businesses across Europe and the Americas, consistently earning client acclaim. Products carry a 2-year warranty. Within the warranty period, any quality issues arise—excluding damage caused by misuse—we will provide replacement parts free of charge. Furthermore, our technical team can offer professional guidance on installation and operation for both you and your customers, ensuring a worry-free after-sales experience.
Q: Can I order a sample before placing a bulk order?
A: Yes — and for new partners, we consider this an essential step: it is the most important foundation for building mutual trust and a successful collaboration. We strongly encourage new partners to commission a customized sample tailored to their local market preferences, evaluate product quality, and conduct market testing before committing to bulk production. Contact our sales team to arrange your sample, and we will process your request promptly.
Q: Can we receive a free sample for testing?
A: We are happy to provide samples. Due to the high value of the fireplace samples, please cover the sample cost and associated shipping fees; we guarantee that the sample cost can be deducted from your bulk order. Thank you very much for your understanding.
Q: Do you offer custom packaging and branding?
A: Yes. Our in-house laboratory performs carton drop-test evaluations, meeting requirements for secure export packaging as well as drop-test standards (1A, 3A, and 6A). OEM/ODM orders can be fully customized with branded packaging, user manuals, and branded labels, ensuring products are retail-ready upon arrival — eliminating the need for further processing on your end.
