Description
| 1 . Dimensions & Weight | |
| Height | 80.6cm |
| Width | 179cm |
| Depth | 48cm |
| Weight | 61.8kg |
| 2. Installation | |
| Fuel type | Electric |
| Installation Type | Freestanding |
| Cable Side | Left Side |
| Cable length | 1.8M |
| Fittings Included | √ |
| Material | MDF with wood veneer, Steel,Tempered glass |
| What’s Included | Logs/crystal stones, Remote Control |
| 3. Function | |
| Wi-Fi | √ |
| Overheat Protection | √ |
| LED Display | √ |
| Eco Mode | √ |
| Multi-function Control Panel | √ |
| LCD Remote Control | √ |
| Nubmer of flame brightness levels | 6-level |
| Nubmer of flame colors | 3 |
| Nubmer of ember bed colors | 3 |
| Nubmer of ember bed brightness levels | 6-level |
| Thermostat | 18℃ to 30℃，64℉ to 88℉ |
| Timer | 30 min / 1 hr / 2 hr / 3H / 4H / 5H / 6H / 7H / 8H / 9H |
| Custom Sizing | Available in 23″, 26″, 30″ or other customized sizes |
| Power Levels Detail | 900W/1800W for 220-240V,50Hz |
| Max. Heat Output (W) | 1800 |
| Thermostat | √ |
| Overheating protection | √ |
| Type of Flame Effects (LED/3D/Water Vapo/Holographic, etc) | LED/3D |
| Flame Pannel inside | 3D flame, more realistic effects |
| Airflow direction: Front / Angled / Top | Front |
Features
I. Smart Features
1. Wi-Fi Smart Control Enables remote control of flame, temperature, and operating status via smartphone app, for smart management anytime, anywhere.
2. Multi-Setting Timer Offers flexible timer settings from 30 minutes up to 9 hours (10 preset options), allowing precise scheduling for different use cases. Automatically shuts off for convenient, energy-efficient operation.
3. Overheat Protection Built-in automatic shut-off system that cuts power in the event of abnormal temperature rise, ensuring safe and reliable operation.
4. LED Display Real-time display of temperature and operating status for clear, intuitive control.
5. Precision Thermostat Adjustable 18°C–30°C (64°F–88°F) dual-unit thermostat system, accommodating user preferences across different regions and delivering stable, comfortable indoor heating.
6. Eco Mode Automatically adjusts heat output based on the target temperature, intelligently balancing comfort and energy efficiency.
7. Multi-function Control Panel Integrated on-unit controls allow direct adjustment of flame, ember bed brightness, heating, and timer settings — simple and intuitive to operate.
8. LCD Remote Control Enables remote control of flame, brightness, temperature, and timer settings — full core functionality without needing to get up.
II. Design Features
1. Low-Profile Wide-Body Design
Carrying forward the series’ signature “central fireplace flanked by symmetrical storage towers” low-profile proportions, spanning 179cm in width and just 80.6cm in height for a lean, balanced visual composition well-suited to pairing with large-screen TVs.
2. Clean Pillars & Minimalist Crown
Clean, streamlined lines with classic carved detailing dialed back, allowing the natural texture and grain of the wood to take center stage against the brown finish. Compared to the white version, this model places greater emphasis on the inherent beauty of the material itself, rather than relying on decorative linework.
3. Extra-Deep Open Storage on Both Sides
The series’ core advantage carries through — both side storage towers offer significantly greater depth and height. The wood-tone finish pairs naturally with books, woven rattan storage bins, and vintage décor, combining practical storage with display-worthy style.
4. Custom Brown Tone Options (Light to Dark)
This is the brown model’s key point of differentiation: the wood veneer finish can be customized to order, ranging from light oak to medium walnut to deep espresso brown — with tone options tailored to different regional aesthetic preferences. Lighter browns lean into Scandinavian, Japandi, and modern farmhouse styles, while deeper browns suit traditional American, English study, and industrial-style interiors — giving brand partners and distributors exceptional flexibility in product selection.
5. Tempered Glass Viewing Panel with 3D Flame
Built around the EFG-23 insert core, the tempered glass viewing panel showcases a deep, three-dimensional firebox structure. The realistic flame reads even warmer and richer against the wood-toned frame — the natural pairing of wood and fire evokes a more raw, rustic sense of home warmth.
III. Installation & Customization
1. Freestanding Installation
The WF-723 is a freestanding piece of furniture that requires no wall recessing — simple to set up and position flexibly according to the room layout. It’s especially well-suited to serve as the central anchor piece of a large-format TV wall, ready to use straight on the floor.
2. Pre-Installed Insert Core
The central fireplace unit comes with the EFG-23 insert core pre-installed at the factory — fully assembled and ready to plug in straight out of the box, with no additional insert assembly required.
3. Custom Sizing & Colors
In addition to standard sizing, the overall dimensions, finish color, and storage cabinet configuration can all be customized to order — making the WF-723 an ideal partner for furniture manufacturers, fireplace brands, and premium home furnishing distributors seeking a differentiated large-format product line.
Application Scenarios
1. Traditional American & Farmhouse-Style Living Rooms
The wood-grain texture and warm brown tone are a classic match for traditional American and farmhouse/country-style living room décor — especially well-suited when paired with leather sofas, plaid throw pillows, and warm-toned furnishings, creating a rustic, natural home atmosphere.
2. Modern Wood-Toned & Nature-Inspired Homes
The lighter brown tone options cater to Japandi, wabi-sabi, and modern woody living room aesthetics, pairing beautifully with natural wood furniture and rattan accents to create a warm, organic sense of space.
3. Home Library Corners & Vintage Display Spaces
The extra-large storage towers combined with the wood-toned finish are especially well-suited for displaying books, vintage décor, and travel keepsakes — the wood tone pairs naturally with paper books, evoking the quiet atmosphere of a private study.
4. Boutique Vacation Rentals & Mountain Retreat-Style Properties
The warm wood-toned finish aligns naturally with the styling of mountain cabins, countryside vacation rentals, and nature-inspired resort properties, quickly infusing a space with natural warmth and a relaxed atmosphere.
5. Multi-Tone Brand Sourcing & Regional Market Customization
The light-to-dark brown customization range makes the WF-723 Brown especially well-suited for brand partners tailoring color selection to different regional markets — light oak tones for European/Scandinavian markets, deep walnut tones for traditional North American markets — reducing product selection and inventory risk while covering diverse market demand from a single product development cycle.
Certifications & Quality Assurance
Impressive Flame electric fireplaces are certified to CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus — covering the EU, UK, and North American markets. Our proprietary in-house laboratory conducts safety compliance testing, aging testing, and packaging drop tests to international laboratory standards. On the production line, four inspection checkpoints ensure batch-production quality. All purchased components undergo 100% incoming inspection. Our overall product pass rate exceeds 99%. Backed by this comprehensive quality control system and rigorous testing standards, we ensure that every fireplace delivers stable, safe, and reliable performance. Additionally, we provide a two-year quality warranty and ongoing technical support, effectively helping customers accelerate market entry and minimize after-sales risks.
Packaging
Every Impressive Flame fireplace is packaged in a disassembled state. Components are protected by foam inserts and encased in sturdy cardboard cartons to ensure safe transit. Packaged units undergo sampling inspections that include routine checks and drop tests. Every Impressive Flame product you receive has passed rigorous quality verification. Custom packaging — from standard export cartons to fully branded retail packaging — is available to meet your specific requirements.We guarantee exceptional product quality, ready for immediate sale.
About Impressive Flame
Impressive Flame is a decorative fireplace manufacturer and ODM solutions provider based in Ningbo, China. Integrating design and manufacturing, Impressive Flame has over 16 years of experience in the decorative fireplace industry and was among the earliest Chinese manufacturers to enter the field of vent-free fireplaces (including electric, bio-ethanol, and gas models). Dedicated to providing customized solutions for global building material brands, home furnishing companies and distributors, Impressive Flame has long served as an OEM and ODM partner for top-tier global fireplace brands and leading e-commerce platforms in Europe and North America. Our core value lies in deep involvement throughout the client’s entire product development lifecycle: collaboratively analyzing the market and capturing trends to transform them into commercially competitive solutions. Impressive Flame integrates innovation, design, development, and manufacturing, providing clients with comprehensive service.
Impressive Flame is the only fireplace manufacturer in China that self-produces over 80% of our core components — including molds, sheet metal, PCB boards, LED strips, light bars, and decorative log sets — supported by a 450-meter automated painting line and five assembly lines, with an annual production capacity of 500,000 units. Our dedicated R&D team of six engineers handles full custom development covering appearance, structure, dimensions, and functionality, enabling new product development in approximately one month — keeping our product lineup consistently ahead of market trends. Our in-house laboratory meets full international testing standards, covering aging tests, safety compliance tests, and carton drop tests. We hold the full suite of EU-required certifications: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, as well as North American cETLus and management certifications including ISO and BSCI. Production quality is maintained through four full-inspection checkpoints across components, semi-finished goods, and finished products — achieving a product pass rate of 99%+.
Impressive Flame manufactures across the full decorative fireplace category: electric, gas, and ethanol fireplaces, as well as entertainment centers, media walls, recessed, wall-mounted, and freestanding formats. We support both Wholesale Distributor and Private Label partnership models. Our products are certified for the EU, North American, and Middle Eastern markets. With an annual production capacity of 500,000+ units, we deliver reliable large-scale manufacturing. We believe premium quality should not come at a premium price — our fireplaces represent the balance of high quality and competitive cost. We are committed to supporting every partner in bringing the best warmth experience to homes around the world.
How We Work With You
1.Share your requirements with us — Tell us your product preferences and your 2–3 year fireplace category roadmap. We listen carefully, study your market trends and positioning, and discuss your needs in detail—whether it’s exterior design or unique functional features.
2.Product Strategy & Design Proposal — Based on your requirements, we propose a tailored fireplace product strategy and design concepts. Our goal is not just to design a model, but to help you create solutions tailored to your brand’s needs.
3.Quotation & Sample Development — Once the proposal is confirmed, we will provide competitive wholesale pricing and arrange for sample production for your review. You can evaluate appearance design, structure, and manufacturing process before mass production, ensuring your requirements are precisely met.
4.Order Confirmation & Mass Production — After sample approval, we will proceed with mass production based on your brand and requirements. We are committed to maintaining stable delivery times so that you can reliably plan your inventory, especially during peak seasons. Whether you need hundreds or thousands of fireplaces, we can ensure that your needs are met on time.
5.Inspection & Packaging — All products undergo strict quality inspections: safety testing, functional testing, installation testing, process inspection, structural inspection, and surface finish checks. Each product will be carefully packed according to your requirements, from post packaging to fully branded solutions. We guarantee superior product quality, ready for your immediate sale.
6.Shipping & Logistics Support — Once everything is ready, we arrange shipment to your designated port according to your instructions. You will receive full tracking and shipment updates, ensuring complete transparency and peace of mind throughout the logistics process.
Frequently Asked Questions (FAQ)
Q: Are you a factory or a trading company?
A: We are the only fireplace manufacturer in China that self-produces over 80% of our core components — integrating innovation, design, development, and manufacturing in-house. With 20+ years of industry experience, we are a seasoned ODM solutions provider. We act more as strategic market partners to our clients, working in close collaboration to conduct market research and identify emerging trends, which we then translate into commercially valuable product solutions. Leveraging over 2 decades ODM experience for high-end private brands, we maintain rigorous control over fireplace manufacturing, quality assurance, and production lead times, consistently ensuring our fireplace products consistently lead the market.
Q: Do you offer OEM and ODM services?
A: Yes, we certainly do — this is our core competency, backed by 20+ years of OEM/ODM manufacturing experience, our experienced R&D team has delivered extensive custom product design and development for world-leading brands. Whether you require private-label customization on our existing models (OEM) or a fully new product developed from concept (ODM), our R&D team will listen carefully to your requirements, create designs and technical drawings based on the agreed-upon plan, and bring your product concept to life—refining it until final approval and successful mass production.
Q: What is your Minimum Order Quantity (MOQ)?
A: To ensure consistent quality and cost-effective custom designs—thereby better serving our brand and channel partners—our standard MOQ is 200 units per model.
Q: What is your typical production and lead time?
A: Because we self-produce over 80% of our components — including molds, PCB design and fabrication, LED strips, reflective elements, sheet metal forming and painting, and final assembly — the entire production process is completed internally, ensuring high efficiency and consistency. Depending on order volume, customization requirements, and seasonal capacity, lead time is typically 50–75 days from order confirmation. Our off-peak season runs from November through May; peak season is June through October.
Q: What payment terms do you accept?
A: We accept T/T (Telegraphic Transfer) and L/C (Letter of Credit). While the standard industry terms for custom orders are 50% deposit + 50% balance, to better support our clients and reduce the barrier for new partners, we can offer a more favorable structure of 30% deposit + 70% balance — please contact us to discuss further.
Q: What certifications do your products hold? Which markets can they be sold in?
A: Our products hold the full set of certifications required for EU and North American market entry, including: CE (EMC/LVD), RED, RoHS, ErP, REACH, EN18031-1:2024, EN18031-2:2024, PSTI, and cETLus. Whether your target market is the EU, UK, or North America, all standard certifications are in place and documentation is available upon request. We also have export experience in the Middle East. For any region-specific certification requirements, please contact us to discuss.
Q: What is your after-sales and warranty policy?
A: Quality is a priority we take seriously. Our in-house laboratory independently conducts safety compliance testing, aging testing, and other key verifications from the earliest stage of product development. Four full-inspection checkpoints on the production line ensure batch quality. All purchased components undergo 100% incoming inspection. Our product pass rate is 99%+, and we serve many brands and e-commerce businesses across Europe and the Americas, consistently earning client acclaim. Products carry a 2-year warranty. Within the warranty period, any quality issues arise—excluding damage caused by misuse—we will provide replacement parts free of charge. Furthermore, our technical team can offer professional guidance on installation and operation for both you and your customers, ensuring a worry-free after-sales experience.
Q: Can I order a sample before placing a bulk order?
A: Yes — and for new partners, we consider this an essential step: it is the most important foundation for building mutual trust and a successful collaboration. We strongly encourage new partners to commission a customized sample tailored to their local market preferences, evaluate product quality, and conduct market testing before committing to bulk production. Contact our sales team to arrange your sample, and we will process your request promptly.
Q: Can we receive a free sample for testing?
A: We are happy to provide samples. Due to the high value of the fireplace samples, please cover the sample cost and associated shipping fees; we guarantee that the sample cost can be deducted from your bulk order. Thank you very much for your understanding.
Q: Do you offer custom packaging and branding?
A: Yes. Our in-house laboratory performs carton drop-test evaluations, meeting requirements for secure export packaging as well as drop-test standards (1A, 3A, and 6A). OEM/ODM orders can be fully customized with branded packaging, user manuals, and branded labels, ensuring products are retail-ready upon arrival — eliminating the need for further processing on your end.
